In the quest for authentic and relatable internal communications, one of the most valuable resources often goes untapped: your own employees. Employee-generated content (EGC) is a powerful way to amplify your message, boost engagement, and foster a sense of community within your organization. From blog posts and video testimonials to social media takeovers, EGC allows your team members to share their experiences, insights, and successes in their own words, creating content that resonates with their peers.
Implementing an EGC strategy isn’t complicated! Start by identifying passionate individuals across different departments and levels of your organization. Then, provide them with guidelines and support while still allowing their authentic voices to shine through. This approach diversifies your content and perspectives while making your employees feel valued and heard. The result? A more engaged workforce, stronger internal relationships and a vibrant company culture that attracts and retains top talent. After all, your employees are your best brand ambassadors. Give them the platform to share their stories, and watch your internal communications transform.
Want to learn more practical tactics to build the employee-employer relationship? Consider checking out the newly released book, The Employee Experience Revolution by John R. DiJulius and David D. Murray.
