celebrating expansion with an inspiring event
Our client invested $26 million to renovate and expand its global headquarters and production factory and wanted to celebrate its expansion with government stakeholders, the media and its employees. While the site had been in operation for close to 30 years, this was a substantial investment and expansion.
We provided project management, stakeholder outreach and media support to develop and execute an inspiring event. We managed and tracked the planning process to ensure key milestones were met, coordinated the event's run of show, and secured the attendance of government stakeholders including the lieutenant governor, members of Congress, and state and local representatives. On event day, our team provided on-the-ground support.
The event was exciting and memorable for our client's business leaders, stakeholders and employees. It was covered in the largest regional newspaper, as well as local media, and generated millions of impressions on social media.
