As companies extend their remote work environments, it is even more important for content creators to ensure internal audiences are engaged and aligned on key initiatives.
Here are four tactics to maximize the effectiveness of your communications:
Establish Lines of Communication
Maintain clearly defined communications vehicles. Consider using email for regularly scheduled touch points, SharePoint and intranet sites to provide access to documents, and a social network such as Yammer to create the space for colleagues to connect in real time.
Keep it Simple
With an increasingly digitalized lifestyle, we are all receiving too much content. Incorporate visually engaging and easy-to-digest communications materials to gain and hold attention.
Prepare a style guide and share it with your communications team. Be sure it addresses acceptable tone of voice, typography and grammar usage for all communications.
One size does not fit all. Understand your audience and evolve your techniques as their needs, preferences and capabilities evolve.
If you’re looking for a fresh perspective on the content, design or your overall approach to internal communications, our team can help.